Media Executive (職位編號(hào)：174108)
10000-15000元
上海
應(yīng)屆畢業(yè)生
學(xué)歷不限
上海
應(yīng)屆畢業(yè)生
學(xué)歷不限
- 全勤獎(jiǎng)
- 節(jié)日福利
- 不加班
- 周末雙休
2026-04-09 19:17:42
2585人關(guān)注
職位描述
該職位信息待核驗(yàn)，請(qǐng)仔細(xì)了解后再進(jìn)行投遞！
50% Business Partner
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
注：聯(lián)系我時(shí)，請(qǐng)說(shuō)是在四川人才網(wǎng)上看到的。
工作地點(diǎn)
地址：上海上海
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求職提示：用人單位發(fā)布虛假招聘信息，或以任何名義向求職者收取財(cái)物（如體檢費(fèi)、置裝費(fèi)、押金、服裝費(fèi)、培訓(xùn)費(fèi)、身份證、畢業(yè)證等），均涉嫌違法，請(qǐng)求職者務(wù)必提高警惕。
職位發(fā)布者
Happ..HR
歐萊雅(中國(guó))有限公司
-
批發(fā)·零售
-
1000人以上
-
外商獨(dú)資·外企辦事處
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浦東新區(qū)東方路135號(hào)904室
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